marketing and negotiation

for the highest possible price



Captivating videos keep buyers engaged longer. When appropriate, I will leverage your homes location with drone photography and video, giving buyers the opportunity to fall in love with the lifestyle your home accommodates. The video walk-through will showcase your home from a different perspective, and capture the attention of buyers. These videos are especially effective on social media channels like Facebook and Instagram, and can be used to target market certain buyer demographics.



I build a custom webpage for every home I list for sale, with a unique domain name that corresponds to the home's address (www.123Maple.com). The web page serves as central location that buyers can use to access information and stay engaged with the home longer, and with less distractions, than on other websites like Zillow, Trulia and RedFin. Driving traffic to the property website lets us track buyer activity through the course of the listing & makes your home stand out from the competition.



Branding your home with a visual story inspires and encourages greater engagement with buyers. Photography provides a representation of your home that is often the first point of contact, and first impressions are crucial to the successful sale of your home. Professional photography can act as a driver for sales and can be the key to obtaining the best possible selling price.

Every listing is professionally photographed by a local professional and edited until everything is just right. The right photos are paramount to capturing the attention of buyers and having your home stand out from others. The photos are the main marketing medium and will be syndicated via the MLS. When not leveraging the video marketing, photographs will be used on social media sites. 


We have key partnerships with some of the top architectural photographers in the region to ensure your home stands out with high quality photography.

sky enhancement

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Virtual staging

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I employ cutting edge 3-D imaging systems to create a virtual tour that lets buyers interact with your home before and after open house, letting them explore the areas the love the most. This technology allows buyers to stay engaged in the home and revisit rooms or areas of the property that may be missed in the photos or the videos. Although similar to the video walk through, this tool captures a buyer's attention and puts them in the drivers seat.




Floor plan renderings with estimated square foot measurements help buyers envision themselves living in the home they are buying, giving them near exact measurements of each room, on each floor. Buyer's can then cross reference the floor plans with the other marketing tools (Virtual Tour) and stay engaged, longer. 

: 15'7" x 15'2" / 4.75m x 4.62m
Bedroom: 7'11" x 15'11" / 2.41m x 4.86m
Storage: 8' x 11'8" / 2.45m x 3.55m
Living: 20'8" x 16'4" / 6.30m x 4.97m
Dining: 10'11" x 14'4" / 3.32m x 4.38m
Kitchen: 9'10" x 13'5" / 3.00m x 4.09m

Master: 16'7" x 22'6" / 5.05m x 6.87m

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Preparing your home for sale can be especially difficult if you’re working full-time, parenting young children or live outside of the area. That’s why my team and I step in to serve as the liaison between you and each vendor to make this preparation phase a breeze. From basic necessities like cleaning and staging, to new flooring, paint, and landscaping, we are here to help coordinate all the vendors for you, from start to finish.

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Finding the right people to help you prepare your home for sale can be cumbersome, but I have a large network of trusted professionals including stagers, interior designers, contractors, floor inspectors, and cleaners that I work alongside and fully endorse. For a full list of companies I recommend, click here.



We utilize platform-specific tools, including Back at You Media and LeadHax, that syndicate paid advertisements across multiple channels. These platforms also seamlessly track engagement, views, and monitor the overall performance of your home on the internet. Your property will also be promoted via Google, Facebook, Instagram, Yelp and LinkedIn.

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Reports and property disclosures are hosted in the cloud and accessible to home buyers and buyer's agents via Disclosures.io. Disclosures.io easily compiles disclosure packages with drag and drop organization and allows control distribution with customized invitations and alerts. Knowing who is serious about buying your home with real time data gives us a competitive advantage when negotiating multiple offers.

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Tracking activity on the home is very important to gauge home well your home is doing against the competition. Leveraging built-in website analytics and 3rd party syndication property reports, we will have a working knowledge of how well the marketing is performing against other properties. 

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Sereno Group has established direct relationships with Juwai.com, Listhub Global and Luxury Real Estate to ensure your home is exposed to the maximum number of international buyers. When you list your home with Sereno Group, you can be assured it is exposed to the world!

International buyers spent an estimated $153 billion on U.S. residential real estate last year.

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Sereno Group is the largest independently owned brokerage in Silicon Valley and was also ranked 3rd in the nation by RealTrends for “Brokerages with the Highest Average Sales Price in 2018.” As an agent with Sereno Group, I have built valuable relationships and strong connections, and network with some of the most successful agents in the luxury Silicon Valley market. I also belong to a prestigious networking group for top-producing agents in the Bay Area where we focus on marketing and negotiating strategies.



My team will curate a custom MailChimp E-mail Blast to up to 10,000+ Bay Area Broker's, personal sphere of local agents & network, because agents sell what they know. The e-mail will be interactive and include links to the single property website. 

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RealScout is an online platform that allows agents to enter their client's search criteria into an online portal and receive automatic alerts when a listing that matches their search comes on the market. It also provides access to contact agents with clients whose search criteria match your property. I can easily direct them to your property’s website and Disclosures.IO file as well as notify them about Broker Tour and Open House times.

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Hosting an Open House is a great opportunity to introduce potential buyers to view your property. Along with my social media advertising campaigns, Sereno Group provides a listing of your home in the Santa Cruz Sentinel Open House Guide each week.

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An interactive Google Map is a great tool that provides potential buyers a perspective of your property’s location without having to leave the website. This map shows local restaurants, schools, recreational activities, beaches, and more. This simple but effective tool keeps buyers engaged with your house longer.